On Wednesday 29th August 2018, NEOM have appointed Aradhana Khowala as their managing director of tourism.
NEOM Project, a $500 billion mega-city, is a key part of the Kingdom’s strategic vision to diversify the economy.
Khowala, who was CEO & founder of Aptamind, is considered a world expert in the tourism and hospitality industry, and was awarded the 21st Century Icon Awards in association with CNBC and London School of Economics as an inspirational game changer and tourism leader.
The Red Sea project and NEOM are set to enhance Saudi Arabia’s position on the touristic map of the world. At the end of July, Saudi Arabia’s King Salman holidayed at NEOM to enjoy some rest and recreation, according to state media.
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